Final Project

Brochure

Business Questionarie

1)   What is your business?

     A doggy day-care service.

2)   Describe your business in one sentence

We take care of your dog as if it was our own.

3)   Who is your target audience?

Adults who work daily, casual crowd.

4)   Who are your competitors?

Bayshore Pet Resort

5)   What makes them better/worse than your product/service?

Bayshore Pet Resort has very high prices, not ideal for the working-class.

6)   Do you currently have an identity?  (This is more for companies that are already established and you’re just revamping the logo/corporate identity.  If you have a new company or product, skip this question.)

7)   (If your answer to #6 is no, skip this question)  What do you like about it and what don’t you like about it?

These following questions might seem silly, but their purpose is to help generate ideas.

1)   How do you want your image to be seen in two years?

A casual and fun; a place people can trust. Seen as a family place.

2)   If your company was an animal, what animal would it be and why?

Dogs :) Their a fun animal and our main service.

3)   If your company/brand was a person, who would it be and why?

Snow White. She's friendly and all animals love her.

4)   If your company/brand was an object, what would it be?

A dog bone.

Lyrical Collage

"The tree has entered my hands,

The sap has ascended my arms,

The tree has grown in my breast -

Downward,

The branches grow out of me, like arms.

Tree you are,

Moss you are,

You are violets with wind above them.

A child - so high - you are,

And all this is folly to the world. "

Ezra Pound

I wanted everything to be a violet hue, so I included the background image of a sunset because of the strong violets, and complementary colors. I chose to do "multiply" for many of my images because I wanted it to seem ethereal  I chose branches to represent the trees, and laid them over the girls face so it would seem she was trapped in them. The large violet in the background again echos the violets.  The girls face itself is of a traditional cameo, and I painted it violet, with a purple fill.

Patterns: Forest, Dino dots
Brushes: Ferns, Dino

I made the dinosaur into a brush, as well as the ferns that cover the ground.
I thought it looked a little flat just as a brush, so I decided to cover him with cheesy dino-dot pattern I made. The forest in the background is also a pattern.

That Time I Climbed Mount Everest...

Parrot!

I decided on a parrot for my image. I Liked all the colors, and thought it would be a fun challenge. While not perfect, I like it!

Logo!

Here is my logo for this assignment. I'm pretty happy with it, given this was my first attempt with illustrator. I choose yellow and blue because they seemed complementary, but also because they tend to be "happier" colors. I chose the font because it almost looked like dog bones to me. (Maybe it's just me...)
I had trouble with the paws, and am still not completely sold on them. But to keep from driving myself insane, I left them as they are now.
I fill in the dog shape, despite the original sketch, because I thought it made it "pop" more.

Feather!

Logo Sketches

Logos and more Logos!

Business Ideas!

1. "Happy Hounds" Doggy Daycare

My top dream job as a child was to run a dog daycare service. I imagined people dropping off their dogs and the facility would have a playground, lots of toys, a pool...pretty much a dog paradise. And I'd get to play with dogs all day!

2. "Earth-1" Comic Book Shop/Arcade

So, I grew up on comic books. And I spend a lot of my childhood in comic stores tagging along with my dad. My other childhood hang out was arcades. 

3. "Tippy Toes": Dance Store

Dance store geared towards girls doing ballet. I work at a dance store currently, so it'd be a fun place to make. Cute and pink everywhere.

4. "Rise Above": Record Store

Mainly punk and metal record store. Records only, not CDs. I love record shops, and though a dying art, there is a definite target market.

(Rise Above is a Black Flag song). 

5. "Alter Ego":Vintage Thrift Store

When I lived in NYC, there was a store down the street from my apartment that was a thrift store, minus the thrift store prices. They sold mainly vintage rock tshirts and old doc martens, and blared metal music. It was awesome and I think I'd love to own a place like that.

I am OBSESSED with logos. I love looking at them. They are my second love after typography. There is just something about a clean logo, and how powerful logos are, that makes them really interesting to study.

That being said, here's some logos!



1.

Love this logo. Not many logos can actually change what people call a company! MTV, was usually just an acronym used for a more consise logo. However, the logo caught on, and now people just refer to the network as MTV. I think this logo is hip, timeless (despite that it's been used forever) and has the ability to be variated. The logo changes occasionally based on what it's being used for, or what the theme is. It just pops (no pun intended)

2.

Another great logo. It's is unified and visually interesting. The "V" and "W" come together to make a unique and interesting shape. While the V and W by themeselves are boring, putting them together in an interesting way, really changes the way we view the letters.

3.

Though this logo is somewhat busy, it is still a great logo. Even if you took out the words, the shape of the logo would still be regonizable. The words themselves also work because they follow the shape of the logo, rather than overwhelming it. You can also see this logo ALL OVER merchandise, letting you know of it's versatility.

So those are some I like, let's talk about some I DISLIKE.

4.

Now let's talk about a logo blunder. The redone Gap logo. Why do I think it was so terrible. Simply, it's boring. It's not strong, the typography is not unique, it's absolutely awful. I'm falling asleep just looking at it. Why did they decide to redo their logo again? Silly.

5.

I hate the Dell logo. It's just, again, boring. It says nothing about the company to me, aside from the fact that it must be a boring company. The offset "E" is pointless. I don't see "technology" when I look at this logo. Wish it was more interesting.

My Little Cupcake

For my html project, I decided to make a cupcake! I guess I had a sweet tooth when I was coming up with ideas...

So in my graph, I started with more background objects, and a smaller cupcake. Overall, the design was the same, but some minor changes. Making the base of the cupcake larger, shifting the cupcake down a little...

And as time went on, I decided to make the cupcake the focal point, and thought that too many background objects made it look too busy (if that's even possible)
I also knew I wanted bright colors and more bright colors. I like cheery things, and what's better fitting for lots of colors than a cupcake?

The biggest challenge was that damn cherry stem. I couldn't ever quite get it where I wanted, and I knew I wanted it to have a loop. I used a bezier cure for the stem, and a quadratic curve for the cupcake top. The sprinkles also posed a challenge for me, but in the end I think I got a good result, though I would have loved more.

Here is my code:

<!DOCTYPE HTML>

<html>

<head>

<script>

window.onload = function() {

var canvas = document.getElementById("myCanvas");

var context = canvas.getContext("2d");

////////////////////////////////////// start below this line ˇˇˇˇˇˇˇˇˇˇ

//background

context.beginPath();

context.rect(0, 0, 800, 600);

context.strokeStyle = 'rgb(153,0,255)';

var grd = context.createLinearGradient(400, 0, 400, 600);

grd.addColorStop(0, 'rgb(153,102,255)');

grd.addColorStop(1,'rgb(102,255,255)');

context.fillStyle= grd;

context.fill();

context.stroke();

//backgroundaccents

//circle row 1

context.beginPath();

context.arc(100,100, 80, 0 , 2 * Math.PI, false);

context.strokeStyle = 'rgb(51,153,255)';

context.fillStyle = 'rgb(51,153,255)';

context.fill();

context.stroke();

//triangle row 1

context.beginPath();

context.moveTo(400,10)

context.lineTo(300,150)

context.lineTo(500,150)

context.lineTo(400,10)

context.lineWidth = 5;

context.strokeStyle = 'rgb(255,102,153)';

context.fillStyle = 'rgb(255,102,153)';

context.fill();

context.stroke();

//circle row 1

context.beginPath();

context.arc(700,100, 80, 0 , 2 * Math.PI, false);

context.strokeStyle = 'rgb(51,153,255)';

context.fillStyle = 'rgb(51,153,255)';

context.fill();

context.stroke();

//circle row 2

context.beginPath();

context.arc(100,300, 80, 0 , 2 * Math.PI, false);

context.strokeStyle = 'rgb(51,153,255)';

context.fillStyle = 'rgb(51,153,255)';

context.fill();

context.stroke();

//circle row 2

context.beginPath();

context.arc(700,300, 80, 0 , 2 * Math.PI, false);

context.strokeStyle = 'rgb(51,153,255)';

context.fillStyle = 'rgb(51,153,255)';

context.fill();

context.stroke();

//circl row 3

context.beginPath();

context.arc(700, 500, 80, 0 , 2 * Math.PI, false);

context.strokeStyle = 'rgb(51,153,255)';

context.fillStyle = 'rgb(51,153,255)';

context.fill();

context.stroke();

//triagnle row 3

context.beginPath();

context.moveTo(400,590)

context.lineTo(300,510)

context.lineTo(500,510)

context.lineTo(400,590)

context.lineWidth = 5;

context.strokeStyle = 'rgb(255,0,153)';

context.fillStyle = 'rgb(255,0,153)';

context.fill();

context.stroke();

//circle row 3

context.beginPath();

context.arc(100, 500, 80, 0 , 2 * Math.PI, false);

 context.strokeStyle = 'rgb(51,153,255)';

context.fillStyle = 'rgb(51,153,255)';

context.fill();

context.stroke();

//cupcake top

context.beginPath();

context.moveTo(200, 300);

context.quadraticCurveTo(400, 0, 600, 300);

context.strokeStyle= 'rgb(255,102,255)';

context.fillStyle= 'rgb(255,102,255)';

context.fill();

context.stroke();

//cupcake wrapper

context.beginPath();

context.moveTo(200,300)

context.lineTo(300,500)

context.lineTo(500,500)

context.lineTo(600,300)

context.lineTo(200,300)

context.strokeStyle = 'rgb(255,255,153)';

context.lineCap= 'round'

var grd = context.createLinearGradient(200, 300, 600, 300);

grd.addColorStop(0, 'rgb(255,255,153)');

grd.addColorStop(1,'rgb(255,153,0)');

context.fillStyle= grd;

context.fill();

context.stroke();

//sprinkle 1

context.beginPath();

context.moveTo(400,200)

context.lineTo(420,210)

context.lineWidth = 5;

context.strokeStyle = 'rgb(255,51,0)';

context.stroke();

//sprinkle 2

context.beginPath();

context.moveTo(500,200)

context.lineTo(520,210)

context.lineWidth = 5;

context.strokeStyle = 'rgb(0,204,255)';

context.stroke();

//sprinkle 3

context.beginPath();

context.moveTo(300,220)

context.lineTo(280,230)

context.lineWidth = 5;

context.strokeStyle = 'rgb(0,255,0)';

context.stroke();

//sprinkle 4

context.beginPath();

context.moveTo(330,220)

context.lineTo(310,230)

context.lineWidth = 5;

context.strokeStyle = 'rgb(204,0,255)';

context.stroke();

//sprinkle 5

context.beginPath();

context.moveTo(340,240)

context.lineTo(320,230)

context.lineWidth = 5;

context.strokeStyle = 'rgb(153,102,204)';

context.stroke();

//sprinkle 6

context.beginPath();

context.moveTo(340,240)

context.lineTo(320,230)

context.lineWidth = 5;

context.strokeStyle = 'rgb(255,255,51)';

context.stroke();

//sprinkle 7

context.beginPath();

context.moveTo(500,250)

context.lineTo(520,260)

context.lineWidth = 5;

context.strokeStyle= 'rgb(0,255,0)';

context.stroke();

//sprinkle 8

context.beginPath();

context.moveTo(400,250)

context.lineTo(420,240)

context.lineWidth = 5;

context.strokeStyle= 'rgb(0,0,240)';

context.stroke();

//sprinkle 9

context.beginPath();

context.moveTo(390,250)

context.lineTo(380,240)

context.lineWidth = 5;

context.strokeStyle= 'rgb(153,51,255)';

context.stroke();

//sprinkle 10

context.beginPath();

context.moveTo(240,250)

context.lineTo(260,240)

context.lineWidth = 5;

context.strokeStyle= 'rgb(102,102,255)';

context.stroke();

//sprinkle 11

context.beginPath();

context.moveTo(440,250)

context.lineTo(460,240)

context.lineWidth = 5;

context.strokeStyle= 'rgb(153,255,51)';

context.stroke();

//cherry

context.beginPath();

context.arc(400, 125, 30, 0 , 2 * Math.PI, false);

context.strokeStyle = 'rgb(255,0,51)';

context.fillStyle='rgb(255,0,51)';

context.fill();

context.stroke();

//cherry stem

context.beginPath();

context.moveTo(400,125)

context.bezierCurveTo(200, 10, 388, 10, 300, 100);

context.lineWidth = 10;

context.stroke();

//wrapper design 1

context.beginPath();

context.moveTo(200,300)

context.lineTo(250,350)

context.lineTo(300,300)

context.lineTo(350,350)

context.lineTo(400,300)

context.lineTo(450,350)

context.lineTo(500,300)

context.lineTo(550,350)

context.lineTo(600,300)

context.lineCap= 'round'

context.lineWidth = 5;

context.strokeStyle = 'rgb(153,204,255)';

context.stroke();

//wrapper design 2

context.beginPath();

context.moveTo(250,400)

context.lineTo(300,450)

context.lineTo(350,400)

context.lineTo(400,450)

context.lineTo(450,400)

context.lineTo(500,450)

context.lineTo(550,400)

context.lineCap= 'round'

context.strokeStyle = 'rgb(0,255,204)';

context.stroke();

////////////////////////////////////// end above this line ˆˆˆˆˆˆˆˆˆˆˆˆˆˆˆ

};

</script>

</head>

<body>

<canvas id="myCanvas" width="800" height="600"></canvas>

</body>

</html>

Real Heart!

<!DOCTYPE HTML>
<html>
<head>
<script>
window.onload = function() {
var canvas = document.getElementById("myCanvas");
var context = canvas.getContext("2d");

////////////////////////////////////// start below this line ˇˇˇˇˇˇˇˇˇˇ
//background
context.beginPath();
context.rect(0, 0, 800, 600);
//context.fillStyle= 'rgb(153,102,255)';
var grd = context.createLinearGradient(400, 0, 400, 600);
grd.addColorStop(0, 'rgb(153,102,255)');
grd.addColorStop(1,'rgb(102,255,255)');
context.fillStyle= grd;
context.fill();
context.strokeStyle = 'rgb(153,102,255)'
context.stroke();

//heart bezier

//hearttop right
context.beginPath();
context.moveTo(400,200);
context.bezierCurveTo(300, 0, 100, 200, 250, 325);
//begin heart bottom right
context.quadraticCurveTo(400, 450 , 400, 500);
context.quadraticCurveTo(400, 435 , 550, 325);
//hearttop left
context.bezierCurveTo(700, 200, 500, 0, 400, 200);
context.fillStyle = 'rgb(255,102,204)';
context.fill();
context.lineWidth=6;
context.lineCap= 'round'
context.strokeStyle = 'rgb(204,0,204)';
context.stroke();

////////////////////////////////////// end above this line ˆˆˆˆˆˆˆˆˆˆˆˆˆˆˆ

};

</script>
</head>
<body>
<canvas id="myCanvas" width="800" height="600"></canvas>
</body>
</html>

An attempt at Hearts?

So my "attempt" at hearts was a massve fail.
The quadratic curve one somewhat resemebles a heart, but after hours of attempts, I could not get the right side bezier-curve-style of my heart to on-knot itself.

Anywho, here's my heart so everyone can laugh at me

Bezier Curve:


context.strokeStyle = 'rgb(250,40,50)';
context.stroke();

context.beginPath();
context.moveTo(400,300)
context.bezierCurveTo(10,150, 10, 400, 400, 600);
context.stroke();

context.beginPath();
context.moveTo(400,300)
context.bezierCurveTo(800, 750 , 600 , 200 ,400, 600);
context.stroke();

The end result:

Quadratic Cruve:

context.beginPath();

context.moveTo(400,350);

context.quadraticCurveTo(10, 150, 400, 600);

context.strokeStyle = 'rgb(250,40,50)';

context.stroke();

context.beginPath();

context.moveTo(400,350)

context.quadraticCurveTo(790,50,400,600);

context.stroke();

The end result:

Me!

Greetings, bloggers! My name is Tessa, age 21, obsessed with cupcakes, and a University of Tampa student for a full two semesters. 

I began my college years at NYU, originally on a medical track, eventually finding my way to speech pathology. After pulling all-nighters to study, and still getting dismal grades on my exams, I realized Speech Pathology wasn’t for me. Over the course of two other majors, in two semester at NYU, I enrolled into a Survey of Advertising Ccass. It was a perfect fit. I understood it, it was interesting, and best of all, no all-nighters with boring medical terms! Though I had finally found my niche, I decided to transfer out of NYU. Someone as finicky as me probably shouldn’t be spending $60,000 a year on college. I moved back home, adopted a dog, found a little house, and have been enjoying my Advertising career path ever since.

 I decided on a graphic design track as I have always been interested in art, but never knew how to work it into a career. I’ve interned at Coloangelo as a runner in their Art department, and am currently head of Advertising and Marketing for Sports 4 Girls, a local dance store where I’m also a shopgirl. I’m very excited about having a better understanding of the digital arts programs, and look forward to seeing where this semester at UT brings me!